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Paid Social Specialist · DTC Brands

Paid social that drives real revenue.

I help DTC e-commerce brands scale profitably through Meta, TikTok, and Pinterest — with a focus on margin-protecting growth, not vanity metrics.

Book a free call → How I work ↓ Free scorecard →
3×
Average ROAS improvement for new clients
Meta
Primary platform · Proven ad account structure
DTC
Only direct-to-consumer brands. Deep niche focus.
↑ROI
Margin-first growth. Not clicks. Not impressions.
Active platforms
Meta TikTok Pinterest
Free tool

Is your paid social actually profitable?

Answer 7 questions and get an instant scorecard showing your blended MER, contribution margin, and exactly where your profitability is leaking — no email required.

MER analysis Contribution margin Attribution audit Break-even clarity
Take the free scorecard →
Profitability Scorecard
Overall score
72
Progressing
Blended MER 2.8×
Contribution margin 38%
Net profit £4,200
Attribution Watch
Takes 2 minutes · No email required
What I do

Paid social, done properly.

Every platform is different. I specialise so your brand gets expert-level execution — not a generalist spreading themselves thin.

Meta
Meta Advertising

Facebook and Instagram campaigns built around creative testing, audience strategy, and full-funnel performance — scaling top-line revenue while protecting margin.

Prospecting Retargeting Creative testing Advantage+
TikTok Advertising

TikTok-native creative strategy paired with performance-led buying. Reaching untapped audiences at scale with content that doesn’t look like an ad.

TopView In-Feed ads UGC creative Spark ads
Pinterest
Pinterest Advertising

The underrated platform for DTC brands. Reach high-intent shoppers with visually-led campaigns and a longer attribution window that captures real purchase intent.

Shopping ads Promoted pins Catalogue Idea ads
How I work

No fluff. Just results.

A focused process that gets campaigns live fast and optimising faster.

01
Discovery & Audit

Deep dive into your ad accounts, creative, audiences, and data. I find what’s working, what’s wasting spend, and where the opportunity is.

02
Strategy Build

A tailored paid social roadmap across funnel stages — with a creative brief, audience architecture, and a clear plan to hit your revenue targets.

03
Launch & Test

Structured creative testing to find winning angles fast. We learn quickly, iterate on what works, and cut what doesn’t.

04
Scale & Report

Profitable scaling with transparent performance reporting. You always know where your money is going and what it’s returning.

About

A specialist, not a generalist.

I’m Bradley — a freelance paid social specialist based in Stockton-on-Tees, UK. I work exclusively with DTC e-commerce brands who want profitable growth, not inflated numbers.

My approach is holistic: creative strategy, audience architecture, and performance data all working together. The goal isn’t more traffic — it’s sustainable, margin-positive revenue growth for your brand.

  • Meta, TikTok & Pinterest advertising
  • Creative strategy & briefing for DTC brands
  • Full-funnel audience architecture
  • Attribution modelling & data analysis
  • Holistic approach to revenue growth
Bradley Walker — Paid Social Specialist
Available for new clients
Typical client outcomes
ROAS improvement
↑ 3×
CPA reduction
↓ 40%
Revenue growth
↑ 2.5×
Wasted ad spend
↓ 35%
Indicative figures based on average client performance.
Get started

Ready to scale your DTC brand?

If you’re a DTC e-commerce brand looking to grow profitably through paid social, I’d love to hear from you.

Book a free discovery call →
07738 859936 bradley@socialmavenpro.com Stockton-on-Tees, UK