SMPro

Free paid social tools.

Quick calculators for DTC brands and paid social managers. No email required, no fluff.

Calculators
Budget Pacing

Track spend vs ideal pace in real time. Catch underspend and overspend before it becomes a problem.

MER Calculator

Calculate your blended Media Efficiency Ratio and see where you stand vs break-even and target.

CPA Calculator

Find your cost per acquisition, max profitable CPA, and profit per conversion across platforms.

Break-even ROAS

Enter your cost structure and instantly see the ROAS you need to cover costs and generate profit.

Get a free paid social audit

I'll review your setup across Meta, TikTok or Pinterest and tell you exactly where you're leaving money on the table. No pitch, just honest feedback.

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